Saturday, March 6, 2010

This week's emails to my sales force

Everyone wants success, right?
Very few people are willing to work hard to achieve it. Few are willing to study and apply lessons from the masters who have already done it.
Even fewer Love what they do enough to ring the "cash register" of sales , business,and life.

No one goes into any job thinking "I'm going to fail at this". Everyone WANTS to succeed. But,still,very few do.

If we are looking to succeed,there are elements that we have to plan for,have passion for , and ultimately master in order to grab the brass ring and keep it in your hand.
One of the main reasons proposals exist is because buyers think they can get the lowest price (or the best deal) by pitting one company against another.

THE KEY IS TO MAKE YOURSELF A WINNER BEFORE THE PROPOSAL HAPPENS.

You do this by creating value in your proposition , but real value , something that makes Us an asset to any customer , you do this by being PREPARED , be always prepared , have a list of answers to the questions that will ask , have a list of scenarios.
We need to pick ourselves up , dust ourselves off , stand up straight and go on. There will always be challenges , there will always be difficulties , what separates first place from second? EFFORT , PREPARATION,PASSION,WILLINGNESS,EMOTION,PROFESSIONALISM,ATTITUDE,APPEARANCE......add so many more attributes , BIG QUESTION:how many of those do YOU have ? BIGGER QUESTION:how many of those do you want to have? BIGGEST QUESTION:what are you doing to get them?

Face the world, your world today with a smile on your face and a twinkle in you eye. Good morning,
We started a discussion yesterday and some of you felt uncomfortable by the tool I mentioned to negotiate. Everybody has something up their sleeve that is used to negotiate , kids use tears , parents use guilt (some not, me) but my point is that we all need a token to use.
If you think that the people that are buying from you are not negotiating and using all the tools in their bag against your price, you live in Disneyland , and even there Walt Disney was a master negotiator, there are several books written about his skills.
How many times have you rolled your price down because you were pushed to do so? How can a customer see value and savings in something that was not even "on the table"? If you have a better way , by all means share it with us , my point here is that we are extending our most competitive pricing to our customers already , what do we have left? Selling is nothing more than creating value , showing why US and not them , having the customer's best interest at heart , but also UniFirst best interest at heart , after all we maintain our lifestyles through our career.
I invite you to try it, as we go along I will bring some more negotiating topics.
Have a great sales day!