When I say Justin Timberlake, what one word comes to mind?
Singer? Rich? Celebrity? Sexy? All of those words are correct. Add a couple more: Performer. Musician. Dancer. Entertainer. And of course , Britney.
People pay a premium to sit in the front. Actually, stand in the front. But they don’t care , every one of his concerts are spectacular, I had the pleasure of watching his concert on HBO ( I know lame but I’m 40 years old give me a break)
What’s that got to do with sales? well if you must know , Justin Timberlake did not have to sell one thing. People bought. Every ticket. Every bag of peanuts. Every drink. Every t-shirt was bought by fans who stood on line for a half an hour waiting to overpay. And they were happy they did.
Justin Timberlake is the essence of the law of attraction. His customers are his fans. His theme, “Bringing Sexy Back” should prove once and for all that sexy sells.
But let me put this in perspective, like I said I’m a 40 year old man, what the hell am I doing watching Justin Timberlake singing and dancing for three hours? I’m having a blast, that’s what I’m doing. And I’m learning the difference between the rock concerts I attended growing up , and the rock concerts of the 21st century.
Six months ago, I saw Panic at the Disco. Both of these concerts had one thing in common. Excellence. You may not like the music, you may not appreciate the music — but the quality of their performance, and the performers dedication to their craft, is undeniable.
What’s your level of dedication? How excellent is your performance? Who is willing to pay to watch you perform – and buy the t-shirt? That’s what I want to talk about for the next 400 words so keep on reading bubba,it’s going to get interesting I promise.
Let me give you the qualities that Justin Timberlake exuded during his performance, so you can see how they match up to your sales qualifications.
In his 2.5 hours of performance, he never missed one note.
In his 2.5 hours of performance, he never missed one word.
In his 2.5 hours of performance, he never missed one dance step.
There were 20 other dancers and musicians in his group who also performed to perfection. Everyone gave their BEST performance. Justin sang, played, danced, spoke to the audience, and performed as well as any entertainer I have ever seen. He owned the audience of 20,000 people from the first note. He’s 29. How old are you? How well do you perform?
If you’re going to sing and dance and play instruments for 2.5 hours, you better be in shape. Justin Timberlake is in shape. And the audience responded in kind with the appropriate singing along to every word of every song, and shrieking every time he came close to them.
I wonder if being in shape, and giving his all, and preparing for months, had anything to do with his ability to sell out the house, win the approval of fans, win Grammy after Grammy, and make millions of dollars.
I wonder how in shape you are? And I wonder how that affects your ability to perform and earn at the level of “best.” How many “Sales Grammys” could you win?
And, oh yeah – he also writes his own music.
From a business perspective, there are a lot of lessons you can learn from this event and this performer.
His image, his reputation, his music, his attraction, his marketing, his level of performance, his self-confidence, his team, and his ability to communicate are all beyond excellent. And when combined into a concert, it’s not just an event; it’s an experience.
After 2.5 hours of Justin Timberlake’s performance, no one wanted the concert to end. Appropriately, he ended with his “bringing sexy back.” (which we should all do , my humble opinion)Not just singing and dancing and playing — but literally jumping on top of the piano with one leap. He didn’t win the approval of the crowd; he drove them crazy.
If he would have said, “Okay, everyone give me 100 more dollars when you leave,” EVERYONE would have gladly donated.
And they will talk about it, write about it, blog about it, and YouTube about it for years to come.
What do people say after your sales performance? How much applause do you get from your customers?How much do you prepare the night before your “sales performance”?
I know that this is a little bit off the wall , but my point here is that we as sales people must prepare to bring excellence to our sales and not miss a note , now if you want to be like Justin and Britney you better prepare yourself baby!! because it does not come easy , you must apply the 2 dreadful words “HARD WORK”
Now go out and have a great weekend , prepare yourself for your next week and bring sexy back!! have a great sales day
